How are business organisations using Big Data?

 Big data is vital to every company ever made due to being able to analyse their customer base and their buying patterns. This can predict the sales direction and their intentions when accessing the website. Within their viewing, companies can process how long a person remains on the site and what products are mostly browsed. With that, they know what to display such as cooling items in summer. A snow shovel in summer? That is almost unheard of, this is why production of items would slow down since there is no need for this item during a warm season. These decisions are finalised through data collected, data also helps to understand what each and individual customer has interests in. Another example, when at the end of ordering online; companies can often suggest what else to buy at the checkout to entice the customer to buy more. Another aspect of data, when someone buys an item but wishes for more features, they can leave a review which causes the company to improve upon the design and/or make an additional item and upcharge since the customers have asked for an upgraded version.